PRIVACY NOTICE

PRIVACY NOTICE OF NEC DIGITAL PUBLICITY S.A. DE C.V.

1. INTRODUCTION
This privacy notice provides detailed information on how we collect personal data through our website and the process for doing so. By providing us with your personal data, you confirm that you are over 18 years of age. NEC DIGITAL PUBLICITY S.A. DE C.V. is the data controller and responsible for safeguarding the personal information provided by users. It is very important that the information you provide to us is accurate, true, and up to date. If your data changes at any time, please notify us by email of the relevant modifications.

2. DATA WE COLLECT, PURPOSES, AND HOW WE TRACK IT
Personal information is any data that helps us identify an individual. The personal information we collect is divided into these categories:

• Media Information: Includes any message or email you sent to our servers, such as web pages, emails, texts, social media, or any other medium. We use this data to stay in touch with you, to establish a record of messages sent by both parties, and if required, to use them for purposes of establishment, prosecution, or legal claims.
• Customer Information: Includes data related to any purchase of products or services from NEC DIGITAL PUBLICITY S.A. DE C.V. such as your name, title, address, telephone number, contact details, purchase details, and payment method details. We process this information to maintain a record of all transactions.
• User Information: Data that includes how you use our website and any data related to a post or comment you have made on our page or any other communication medium owned by NEC DIGITAL PUBLICITY S.A. DE C.V. We process this data to operate our website, to maintain a backup of our customers, and to have a database to enable publications and facilitate the administration of our website and other digital media of NEC DIGITAL PUBLICITY S.A. DE C.V. Our legal basis for this procedure is linked to the interest in properly managing the NEC DIGITAL PUBLICITY S.A. DE C.V. website and having all the functions enabled that we offer on our website.
• Technical Information: Includes data about your navigation through our site, such as your computer's IP, the login assigned to our page, details of your browser, the time you spent browsing, the visits you made to our site, the time zone from which you made the search, and the type of device from which you searched our site. We process this data to analyze how the customer uses the NEC DIGITAL PUBLICITY S.A. DE C.V. site; to manage and protect our business, to generate content and ads of interest, and to understand their effectiveness.
• Marketing Information: Includes data about your preference to receive emails related to our publications and information about third parties that we think may be useful to you. We process this information to share valuable information such as our promotions, competitions, special prices, relevant content on the site, ads, and to understand the effectiveness of these ads.

We use all these types of data listed above to deliver content on our site that is relevant to the consumer and to measure or understand the effectiveness and benefits that these ads provide to you.

2.2. SENSITIVE INFORMATION
We do not collect any sensitive information about you. "Sensitive information" refers to data about your race, ethnicity, religion, philosophical beliefs, sexual life, sexual orientation, political opinions, union membership, information about your health, or genetic information. When we need personal information from you for contract or legal purposes and you refuse to provide it, it will not be possible to establish a contract (for example, delivery of products or provision of services). If we are unable to obtain the necessary data from you, the order or contract stipulated may be canceled, and you will be notified if we proceed in this way. We will only use your personal information for the purpose for which it was safeguarded and listed in this article or for a similar purpose if necessary. For more information, please contact us through the contact details provided on our website. If we need to use more personal details for a new and different purpose not specified here, we will inform you and explain in legal terms the purposes. We will process your personal information without your knowledge or consent when required by law.

3. HOW WE COLLECT YOUR PERSONAL INFORMATION
We collect information directly from the customer (for example, filling out forms on our site or by sending us an email). We automatically collect certain information when accessing our site using "cookies" or similar technologies. Cookies are small text files that a web server sends to your computer, remembering the activity you previously carried out. For the navigation of this website, temporary cookies are used to identify a login, and these are placed on a user's hard drive to be able to visit or register on the internet page, but after a short time, they expire automatically. Most browsers allow you to disable or allow the use of cookies. You can also delete cookies from your computer if your browser allows it. If you disable cookies, you may not be able to use certain parts of our services, and it may be necessary to reinstall the rejection cookie.

4. COMMUNICATION AND MARKETING
Our legal basis for processing your personal information and using it to send marketing-related emails is based on your consent or our interests such as: sending you valuable information, keeping you informed of important company news, and letting you know about promotions or services that you may find at NEC DIGITAL PUBLICITY S.A. DE C.V. We will send marketing communications to you if you make a purchase or request information about our services, or if you agree to receive marketing emails. Before sharing your personal information with third parties for marketing purposes, we will express this to you so that you can give your consent. You can ask NEC DIGITAL PUBLICITY S.A. DE C.V., or the third parties involved to stop sending marketing messages at any time by going to our website and checking or unchecking the options that suit your needs or by sending us an email. If you decide not to receive more marketing emails in your inbox, this does not apply to also deleting your personal information resulting from other transactions such as purchases or browsing our website, etc.

5. DISCLOSURE OF YOUR PERSONAL INFORMATION
We will share your personal information with the parties listed below:

• Other subcontracted companies that provide service to NEC DIGITAL PUBLICITY S.A. DE C.V.
• Technology and network connection providers.
• Professional advisers such as lawyers, bankers, accountants, auditors.
• Government bodies that require a report for a legal process.
• Third parties to whom we sell, transfer, or merge our business or assets.

It is a requirement that all third parties to whom we transfer personal information from our customers respect the security involved and treat it in accordance with the law. Those third parties are only allowed to process your personal information for specific purposes and in accordance with our instructions.

6. INFORMATION SECURITY
We have implemented security measures to prevent your personal information from being lost, misused, altered, modified, or accessed without authorization. Likewise, we have allowed access to your personal data only to staff who need to know that information to fulfill the requested job at NEC DIGITAL PUBLICITY S.A. DE C.V. They will only process your information following the previous instructions that we will communicate to them and will keep all information confidential. We have protocols for dealing with suspicious handling by our employees regarding the personal information of our clients. If an investigation into a suspicious event regarding your data is conducted, you will be immediately notified.

7. INFORMATION RETAINED
We only retain the personal information of our clients for as long as necessary to fulfill our purposes, including any legal, accounting, or reporting matters required. The time we keep your personal information depends on the amount of data, the nature and sensitivity, the potential risk of disclosure, and the purposes for which it is processed or if it may be required for other legal proceedings. In some circumstances, we will use your information by concealing your identity for research or statistical purposes, in this case, it is not necessary to notify you.

8. CLIENT'S LEGAL RIGHTS
The owner of the information can exercise the rights of Access, Rectification, Cancellation, and Opposition to the treatment of their personal data.

• The right of access is the right of the owner of personal data to access, request, and obtain their personal data that are in the possession of third parties and to know the information related to the conditions and generalities of its treatment.
• The right of rectification is the right of the owner of personal data to request the rectification or correction of their personal data when they prove to be inaccurate, incomplete, or not up to date.
• The right of cancellation is the right of the owner of personal data to request that their personal data be canceled and suppressed from files, records, files, and systems, so that they are no longer in their possession and cease to be processed.
• The right of opposition is the right of the owner of personal data to oppose the carrying out or cessation of the processing of their personal data, whenever it causes harm or damage to them or when personal data are subject to automated processing, which produces unwanted legal effects or significantly affects their interests, rights, or freedoms.

At the time of requesting any information, we will require specific data that help us confirm your identity and ensure your access to our database. This is a security measure that helps us preserve the integrity of the stored information. We will contact you to follow up on the request you made. We will try to respond to all possible legal requests, occasionally it may take us up to a month to obtain a response if your request is very complex or if there are several pieces of information requested. In this case, we will inform you.

9. THIRD PARTY LINKS
This website may include links to third-party websites, plug-ins, and applications. By clicking on those links or by enabling those connections, you are allowing those sites to collect or share data about you. NEC DIGITAL PUBLICITY S.A. DE C.V. does not control sites other than our website and is not responsible for their privacy policies. When leaving our website, we encourage you to read the privacy notice of each site you visit.

10. COOKIES
You can configure your browser to reject all cookies related to some websites. If you disable permission for the installation of cookies, you will not be able to access our site or, failing that, you will not have all the functions of the page working correctly.

11. MODIFICATIONS
The latest version of the privacy notice will always be available on our website; we suggest you review it regularly.

Update April 2024